United Super Brands – Privacy Policy

Last Updated: 30.10.2025

United Super Brands (“we”, “our company”) is committed to protecting the privacy of individuals (“you”, “user”) who visit, use, or interact with our websites, services, and brands. This Privacy Policy explains how we collect, use, disclose, and protect your personal data.

1. Information We Collect

We may collect different types of information through our websites and services:

• Information You Provide Directly:
  • Contact Forms: Information such as your name, email address, phone number, company name, and your message.
  • Career Applications: Information from your resume, including your name, contact details, education, and work experience.
  • Email Subscriptions: Your email address.
  • Other Interactions: Any other information you provide directly to us.

• Information We Collect Automatically:
  • Cookies and Similar Technologies: When you visit our website, we may use cookies, web beacons, and similar tracking technologies to collect information such as your browser type, IP address, pages visited, time spent on the site, and connection speed. This information is used to understand our website’s performance and improve the user experience.
  • Analytical Data: We may collect website usage data through third-party analytical services like Google Analytics. This data is usually anonymized or aggregated.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To Provide and Improve Services:
  • To respond to your inquiries and process your requests.
  • To enhance the content and functionality of our website.
  • To analyze website performance and troubleshoot issues.

• Communication:
  • To send newsletters, marketing materials, or other information of interest via email (if you have opted to receive such communications).
  • To evaluate your career applications and communicate with you.
  • To provide customer service and support.

• Legal Obligations and Security:
  • To comply with legal requirements.
  • To ensure the security of our website and prevent potential fraud or misuse.

3. Who We Share Your Information With

We do not sell, rent, or trade your personal data with third parties, except in the following circumstances:

• Group Companies: We may share information with our brands within the United Super Brands family, such as Alba Food Trading, Alba Food Amsterdam, Usb Food International, and Dutch Sweets Company, in accordance with this Privacy Policy and for business needs.
• Service Providers: We may work with trusted third-party service providers to perform services such as website hosting, data analysis, and email delivery. These providers are obligated to process your personal data only on our behalf and according to our instructions.
• Legal Obligations: We may be required to disclose your personal data by law (e.g., following a court order or official request).
• Business Transfers: In the event of a merger, acquisition, or asset sale, your personal data may be among the assets transferred to the relevant parties.

4. Data Security

We implement reasonable technical and administrative security measures to protect your personal data from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure. Therefore, we cannot guarantee the absolute security of your data.

5. Cookies

Our website uses cookies to enhance your experience. For more information about cookies and how to manage your preferences, please review our Cookie Policy. [Link to Cookie Policy will be added here.]

6. Links to Third-Party Websites

Our website may contain links to third-party websites that are outside of our control. We are not responsible for the privacy practices or content of these sites. We encourage you to read the privacy policy of every website you visit.

7. Your Rights

Subject to applicable data protection laws, you may have certain rights regarding your personal data. These rights may include:

• The right to access and obtain a copy of your personal data.
• The right to rectify inaccurate or incomplete personal data.
• The right to request the erasure of your personal data under certain conditions.
• The right to object to or restrict the processing of your personal data.
• The right to data portability.

If you wish to exercise any of these rights, please contact us using the contact information provided in the “Contact Us” section below.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will become effective immediately upon being posted on this page. We will take appropriate steps to inform you of significant changes (e.g., by posting a notice on our website or sending you an email).

United Super Brands